Over one million copies sold.

Memorable, over-the-top, bespoke hospitality—that’s how Will Guidara turned a middling brasserie into the number one restaurant in the world. His New York Times bestseller Unreasonable Hospitality shows you how, as well as what every one of us can do to transform ordinary transactions into extraordinary experiences. Featured on Billions and The Bear.

If Unreasonable Hospitality is the why; The Field Guide is the how—a step-by-step guide to elevating the magic in what you do, no matter what industry you're in. Beautifully designed and illustrated, you’ll walk away from this interactive guide with a power pack of specific, customized ideas you can put into action immediately. COMING APRIL 2026