Invite us over

Let's get unreasonable together.

Materials at the Unreasonable Hospitality Summit: pens, badges, notebook, pin, and conversation cards

The Workshop

Bring Unreasonable Hospitality to life in your organization with the Unreasonable Hospitality Workshop—a day-long, immersive program personalized to your team. It’s a hands-on way to turn ideas from the book into action.

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Will Guidara onstage delivering a keynote

Keynotes

Get your team excited to pursue their craft with a hospitality mindset: to reimagine service, deepen connections, and create moments that matter. Story-driven and practical in equal measure, Will’s keynote leaves companies inspired and equipped.

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"What a phenomenal impact on our teams from both Paris and New York. The enthusiasm and passion for hospitality resonated with everyone. Offering 'out of the box' thinking and ideas, the message was delivered with genuine authenticity and emotion. Already the wheels are in motion at Hermes for Unreasonable Hospitality!"

Hermès

"You hit it out of the park. I could not have imagined a more personable, engaging or relevant session - it added a great deal of value to our team."

Sotheby's International Realty

"The reaction from the teams has been amazing so far and the conversation we had was exactly what we were looking for. The candor and storytelling were incredibly impactful in landing the key tenets of the segment, especially making the examples shared approachable and relatable for the group. I'm hopeful this can be the first of an ongoing partnership with our teams as we head into next year. Thanks again - yesterday was really special."

Google

"The message of Unreasonable Hospitality went over so well with the team! Everyone was super pumped to hear it and I have never seen a manager’s meeting so well attended. The message resonated perfectly. I spoke with several individuals that were just beaming, saying how they have so many ways on how to implement the ideas with their teams. Truly inspiring!!"

Blackberry Farm

"One of the best workshops we’ve attended in years. It was packed with real-world examples, practical takeaways we could apply immediately, and an energy that left every team inspired to elevate the experience for our customers."

ServiceNow

"The Unreasonable workshop couldn't have gone any better. The instructors were truly first class, and the care they took to apply the UH best practices to a baseball setting was very well received by our Club leadership. I know the learnings are going to make a positive impact on our season next year."

Major League Baseball (MLB)