Our Mission
To prove that creative and intentional hospitality is transformative.
What We Believe
We all share the human desire to belong. Which is why hospitality is more than service—it’s the creative and intentional act of making people feel seen, valued, and cared for.
This isn’t about touchy-feely vibes. As the spirit of hospitality becomes central to how we lead and work, we not only deliver better guest experiences, but create better workplaces. When the people on our teams feel a deep sense of belonging, they stay longer, contribute more, and work with greater purpose, and our guests and customers feel that.
This is why we do what we do—to show that hospitality, practiced with intention and courage, can transform not only the way we work, but the way we live.
Our Team
Natasha
Natasha McIrvin
Natasha McIrvin spent nearly a decade at Eleven Madison Park, where she became its first Creative Director, managing the special projects, touchpoints, and details that defined one of the world’s most celebrated restaurants. From there, she joined Will Guidara in building Unreasonable Hospitality, helping to shape the vision, guide strategy, and create gatherings that bring our philosophy to life.
Brian
Brian Canlis
Brian served nineteen years as the president and co-owner of Canlis, the landmark Seattle restaurant his grandfather built in 1950. A guest lecturer at both Cornell University and Harvard Business School, Brian has also consulted for companies around the world. Alongside Will Guidara, he has co-hosted the Welcome Conference since 2015, and joined the Unreasonable Hospitality team in 2025.
Maren
Maren Patrick
After graduating from Bennington College, Maren spent 10 years at Canlis Restaurant in her first and only restaurant job, rising from kitchen server to Director of Special Operations and Executive Team member. While there, Maren helped conceptualize and execute over a dozen creative concepts in Canlis' parking lot, beginning in March of 2020. She joined the Unreasonable Hospitality team in 2022.
Will
Will Guidara
Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award.
Lindsey
Lindsey Peckham
A graduate of New York University, Lindsey Peckham worked in some of New York’s great restaurants (Minetta Tavern, estela, and more) before joining the team at Eleven Madison Park where she served as Director of Guest Relations. These days, she can be found traveling the country leading Unreasonable Hospitality workshops and speaking on team building and customer service.
Billy
Billy Peelle
A graduate of the University of Pennsylvania, Billy Peelle began his career at The Ritz-Carlton and Danny Meyer’s Hospitality Group before joining the team at Eleven Madison Park, where he served as General Manager when the restaurant was named #1 in the world. He went on to become Director of Operations company-wide, and opened restaurants in New York City, LA, Las Vegas, and London.
Corinne
Corinne Williams
Corinne earned her degree from the Ole Miss Honors College and began her hospitality journey at Georgia's famed Sea Island Resort. She then supported event production and donor relations at Memphis Botanic Garden before transitioning to financial services as an executive assistant and client services associate. Today, she provides executive and administrative support for the UH team in Nashville.
Natasha
Natasha McIrvin
Natasha McIrvin spent nearly a decade at Eleven Madison Park, where she became its first Creative Director, managing the special projects, touchpoints, and details that defined one of the world’s most celebrated restaurants. From there, she joined Will Guidara in building Unreasonable Hospitality, helping to shape the vision, guide strategy, and create gatherings that bring our philosophy to life.
Brian
Brian Canlis
Brian served nineteen years as the president and co-owner of Canlis, the landmark Seattle restaurant his grandfather built in 1950. A guest lecturer at both Cornell University and Harvard Business School, Brian has also consulted for companies around the world. Alongside Will Guidara, he has co-hosted the Welcome Conference since 2015, and joined the Unreasonable Hospitality team in 2025.
Maren
Maren Patrick
After graduating from Bennington College, Maren spent 10 years at Canlis Restaurant in her first and only restaurant job, rising from kitchen server to Director of Special Operations and Executive Team member. While there, Maren helped conceptualize and execute over a dozen creative concepts in Canlis' parking lot, beginning in March of 2020. She joined the Unreasonable Hospitality team in 2022.
Will
Will Guidara
Will Guidara is the author of the New York Times Bestseller Unreasonable Hospitality. He is the former co-owner of Eleven Madison Park, which under his leadership was named the Best Restaurant in the World. He is the host of The Welcome Conference, a Co-Producer on the Emmy Award-winning series The Bear, and is a recipient of the Wall Street Journal Innovator Award.
Lindsey
Lindsey Peckham
A graduate of New York University, Lindsey Peckham worked in some of New York’s great restaurants (Minetta Tavern, estela, and more) before joining the team at Eleven Madison Park where she served as Director of Guest Relations. These days, she can be found traveling the country leading Unreasonable Hospitality workshops and speaking on team building and customer service.
Billy
Billy Peelle
A graduate of the University of Pennsylvania, Billy Peelle began his career at The Ritz-Carlton and Danny Meyer’s Hospitality Group before joining the team at Eleven Madison Park, where he served as General Manager when the restaurant was named #1 in the world. He went on to become Director of Operations company-wide, and opened restaurants in New York City, LA, Las Vegas, and London.
Corinne
Corinne Williams
Corinne earned her degree from the Ole Miss Honors College and began her hospitality journey at Georgia's famed Sea Island Resort. She then supported event production and donor relations at Memphis Botanic Garden before transitioning to financial services as an executive assistant and client services associate. Today, she provides executive and administrative support for the UH team in Nashville.
We are more than these seven faces.
We partner and collaborate with a multitude of incredible people. But there are three who are especially worth celebrating: Laura Tucker—whose brilliance sharpens our voice. Stacy Gunn—because every team needs at least one adult at the table. And Don Clark of Invisible Creature —who takes our wild ideas and makes them beautiful.