Pre-Meal for Jul 23, 2025Al Dente — The Playlist

Happy Wednesday!

I love it when hospitality shows up where I least expect it.

Like a Spotify playlist... from a pasta company.

Barilla — yes, that Barilla — created a Barilla Spotify Station. Each playlist in it is named after one of their pasta shapes: Moody Day Linguine. Mixtape Spaghetti. Boom Bap Fusilli.

Here’s the best part: every playlist is exactly as long as it takes to properly cook that pasta shape.

Smart, playful, and deeply generous. Most brands don’t care if you overcook their product, but Barilla helps you get your bowl of pasta just right, and in the most entertaining way possible.

Barilla turned a kitchen timer into an experience: this is creativity at the intersection of marketing, quality control, and hospitality. How will you help your customer to get the best experience they can from your product — and how will you make it fun?

Have a good service,

Will